I use this plugin for simple products and it successfully tracks every step through Google Analytics as intended. I also run multiple Adwords campaigns including re-marketing campaigns using the tracking results from this plugin.
It’s a lot easier than setting up enhanced tracking with Tag-manager.
I’m not sure why there are so many poor reviews. I can’t really see how anyone would have any trouble getting it up and running. Unless they didn’t wait for Analytics to start populating the data.
Anyway – If you’re looking for a reliable and easy to use plugin for enhanced ecommerce analytics tracking. This is it!
To track conversions in Adwords you’ll need to import your conversion tracking data from Analytics.
For re-marketing. Create your re-marketing lists from within Analytics (they are better anyway) and connect your Adwords to your analytics audience list.
A big thanks to the developers. This is a great plugin and it’s a shame it doesn’t receive the love it deserves. Keep up the good work. 😉
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