Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Smart Shopping Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Smart Shopping campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

Get started with up to $150 in ad credit when you create a Google Ads account

Get up to $150* in ad credit to help you get started on Smart Shopping Campaigns. The promotional code will be applied when you start spending and serve your first ad impression, and whatever you spend over the next 30 days, up to $150, will be added back to your account.

*Ad credit amounts vary by country and region.

The eligibility criteria:

  • The account has no other promotions applied.
  • The account is billed to a country where Google Partners promotions are offered.
  • The account served its first ad impression within the last 14 days.

Review the static terms here.


Minimum Requirements

  • WordPress 5.6 or greater
  • WooCommerce 5.5 or greater
  • PHP version 7.3 or greater (PHP 7.4 or greater is recommended)
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Smart Shopping campaigns?

Smart Shopping campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Smart Shopping campaigns cost?

Smart Shopping campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Smart Shopping campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Smart Shopping campaign.


October 31, 2021
it can't filter out products or add rules to the feed - it causes merchant shopping to be banned. there are better solutions
October 15, 2021
This latest update has completely crashed my site... all that i am left with is the dreaded There has been a critical error on this website. Please check your site admin email inbox for instructions. When I remove the "google-listings-and-ads" plugins folder, comes back, but as soon as i try to reinstall the update, everything comes crashing down again. I have tried to update manually, with exactly the same end result... So, I guess I am going to have to do without the integration to Google Merchant Centre until an update fixes whatever is going on here. Please... somebody help!!!
Read all 29 reviews

Contributors & Developers

“Google Listings & Ads” is open source software. The following people have contributed to this plugin.


“Google Listings & Ads” has been translated into 4 locales. Thank you to the translators for their contributions.

Translate “Google Listings & Ads” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


1.6.0 – 2021-11-09

  • Add – Coupon/promotion integration with Merchant Center.
  • Tweak – WooCommerce 5.9 compatibility.

1.5.1 – 2021-10-13

  • Update – Changed minimum version of WordPress to 5.6 and WooCommerce to 5.5.
  • Fix – Change the way of getting WooCommerce admin settings to fix a compatibility issue in WooCommerce 5.8.
  • Tweak – WooCommerce 5.8 compatibility.

1.5.0 – 2021-10-01

  • Add – Verify user’s phone number via SMS or phone call at the last step of the onboarding flow and on the settings page. And update the verified phone number to user’s connected Google Merchant Center account.
  • Add – Allow backorder stock availability for products.
  • Add – Set pre-order availability for products using the WooCommerce Pre-Orders extension.
  • Add – Warning notice when the Ads’ currency is different from the store’s one.
  • Add – Unit tests for the Merchant Google Service class.
  • Fix – Retry Merchant account creation after detecting invalid terms.
  • Fix – Render Ads Account’s currency in Dashboard’s table.
  • Fix – Don’t render DifferentCurrencyNotice when the Ads account is disconnected.
  • Fix – Limit the number of synced additional product images to 10.
  • Fix – Split contact information settings page to phone and address settings.
  • Fix – Update phone number and store address pages flow.
  • Fix – Correct spelling/capitalization of “”.
  • Fix – PHP notice when creating a product variation.
  • Fix – Bump E2E-related devDeps, bump tested WC version.
  • Tweak – Hide channel visibility box and attributes tab if the setup is not completed.
  • Tweak – Added a few more e2e tests and utils.
  • Tweak – WC 5.7 compatibility.

See changelog for all versions.